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Absolut misspellings - naming conventions of products
Do you think misspelling common words is a smart marketing practice for Absolut?

Yes, why not? 76% 76% ( 16 )
Maybe, but not too much! 14% 14% ( 3 )
No, it's confusing! 9% 9% ( 2 )

Total Votes : 21
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Post Absolut misspellings - naming conventions of products 
It's interesting how Absolut often misspells certain words in their product lineup... for instance:

Absolut Mandrin versus the real word mandarin
Absolut Vanilia versus the real word vanilla
Absolut Raspberri versus the real word raspberry
Absolut Apeach versus the real word peach
Absolut Peppar versus the real word pepper
Absolut Kurant versus the real word currant 

I know, it's a marketing ploy  Cool   Can you think of any other ones? 



Last edited by J-E-S-P-E-R on Sat 13 Apr - 21:11 (2013); edited 1 time in total

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Post Absolut misspellings - naming conventions of products 
I think that's all of them, the other flavors like Citron and Ruby Red are just better names rather than excessive plays on words.  PEARS is pretty straight forward.  It sounds funny when you say Absolut Pears, maybe it should just be Pear, but that sounds funny too... doesn't matter, I don't like that flavor.

I think it is a clever marketing campaign, and just something that makes you think of Absolut because it is a variant on what other brands are doing with their names.  I think it does make it difficult for some people though when it comes to listing items on ebay, or just general discussion though. 

At times, let's say I search for 'Absolut Rasberri' on ebay, you will most likely not get as many results as if you were to type 'Raspberry'  Other than that, I've seen flavors mispelled at labels/barcodes in some stores, but that happens

I think it's cool...  GREAT TOPIC


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Post Absolut misspellings - naming conventions of products 
Those are good points.  For instance, if you search the word "peppar" on Google, you'll notice how Absolut Vodka is all over the place... if you search the word "pepper" instead, they're not.  Like you mentioned, it may cause confusion with mislabeling, etc.  You know, I never thought about the pears concept... I mean, all the other flavors are written as singular versions.


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Well i think its just cool to have names that stands out from the regular Mr. Green


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Post Absolut misspellings - naming conventions of products 
My sister told me of this 'fake' Absolut Peach she had seen whilst on Holiday that was written Apeach, ))dooh))smiley

I like the spellings especially Raspberri, it gives them a foreign look, I dunno if that was the intention?

I assume these spellings aren't actually just Swedish spellings or something? Laughing


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The only flavors that have swedish spelling is Peppar and Citron (pepper and lemon)


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Post Absolut misspellings - naming conventions of products 
And Kurant is also a Swedish word, but it doesn´t mean Currant, it is an old word that means the same as "healthy" And don´t forget the Swedish word "Absolut" itself! (Absolute)

The following are not Swedish; Berri Acai (Berry Acai), Gräpevine contains a Swedish common letter "Ä" but otherwise that word is not Swedish. Cherrykran (Cherry Cranberry) Tranbär is Swedish för Cranberry.   The only one of the tastes thats spelled in one word, and no misspelling at all is: Mango! Exclamation

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Nice infos! Thanks Okay


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Hi all and hope you all have a nice vaccation or will have.

Most of the stories of all the "miss spelling" names is mostley leagal issues i think.

For instans Mandrin. Mandarin is an spoken language in China, and try to patent that. Wink

And i think Rubi red was made by another liquer company in some states in the us. there for it became ruby red instead

Following members like this message:
samy060 (27/07/12), 2bcorti - Admin (27/07/12)
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Oh, that is much easier to understand:)


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Thanks for the informations Jonas  Okay


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Post Absolut misspellings - naming conventions of products 
Thanks Jonas for theses explanations Okay


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