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Absolut Tune | 2011 | Worldwide
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Post Absolut Tune | 2011 | Worldwide 


ABSOLUT Tune is in Sydney for a limited time only! A sparkling combination of vodka and white wine, this brand new member of the ABSOLUT family is available at The Beresford, The Den at the Ivy and Hemmesphere for a few short weeks!

ABSOLUT Vodka is running a Sydney-only trial of its new product ABSOLUT Tune.


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Post Absolut Tune | 2011 | Worldwide 
launched now ?


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Post Absolut Tune | 2011 | Worldwide 
From the announcement on Absolut Australia's Facebook page, I understand its out now but only as a trial for a few weeks in the three places listed above.


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Post Absolut Tune | 2011 | Worldwide 
It's a shame you have to open it to see the detailing in the design, perhaps two bottles will be required for displaying Twisted Evil

From the photos the size is 750ml and it looks like 14% or 16% VOL. (can't quite make it out!)


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Post Absolut Tune | 2011 | Worldwide 
I like the concept of the white "cover"
but I don't want to collect more items besides the vodka bottles Mr. Green


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Post Absolut Tune | 2011 | Worldwide 
Do somebody know where i can get them ? Which Shops? which type of shops?


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Post Absolut Tune | 2011 | Worldwide 
BVB09fan wrote:
Do somebody know where i can get them ? Which Shops? which type of shops?


During the trial, they aren't available in shops, only the three bars/hotels listed above (in bold)


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Post Absolut Tune | 2011 | Worldwide 
Absolut trials vodka and wine product through publicity campaign

Absolut Vodka is running a publicity campaign for a Sydney-only trial of its new product Absolut Tune – a combination of vodka and white wine.
The drink will be available for purchase at The Beresford, The Den at the Ivy and Hemmesphere at the Establishment until September 11 where its success will then be assessed.
Glen Brasington, marketing director at Pernod Ricard Australia, Absolut’s Australian distributor, told Mumbrella that Sydney was chosen as the only trial point worldwide because Absolut is an established vodka brand in the city.
“Australians generally are quite sophisticated and advanced in terms of being early adopters of new drinking trends. We think that Absolut Tune will be popular amongst Australian consumers,” he said.
He added that promotion was being kept to a minimum because the drink is only  available for a limited time.
“No ‘above the line’ campaign is being executed. But the product is being subtly exposed in venue through back bar displays and menu inserts. We are also supporting it with a focused publicity campaign which strictly targets the digital media sector, and will introduce the drink to select media we think will be interested in this revolutionary new product,” Brasington said.
Cav Con is handling the PR activity.
When asked how the drink will differentiate from ready-to-drink products, Brasington said: “The price point at which the product is being sold in-venue also reflects this premium positioning. This will elevate its positioning away from cheaper and more accessible drinks such as those within the RTD category.”
He added that while the RTD category has drawn criticism for mixing alcohol types and easy accessibility, Absolut Tune “does not fall into this category”.
The drink, which is made from a combination of Brancott Estate Sauvignon Blanc and Absolut Vodka, is 14% Alcohol By Volume (ABV) and is available to purchase in a 750ml bottle – equivalent to 8.3 standard drinks.
At The Den, a bottle costs $75 and $14 by the glass.

Brasington added: “How it is perceived in the market place, how it is consumed, on what type of occasion and by whom will affect whether we decide that this product is a success. Sales will obviously be an important part of the equation.”

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Post Absolut Tune | 2011 | Worldwide 
I like both styles of glasses shown in the photos, both twists on a champagne flute Cool

Hope (if the trials are a success) that the shop price is significantly lower! Laughing


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Post Absolut Tune | 2011 | Worldwide 
I want two bottles:)


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Post Absolut Tune | 2011 | Worldwide 
 Who don´t want a bottle ....

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Post Absolut Tune | 2011 | Worldwide 
looks very beautiful!  Okay

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Post Absolut Tune | 2011 | Worldwide 
Can any of our Australian friends help us with this one?


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Post Absolut Tune | 2011 | Worldwide 
Okay cool concept!
I really hope some collectors here will be able to find some of this one!

I really would like to try it, the taste must be....................really strange!


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