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Absolut Sea Cruise Edition (V1 2013 / V2 2017).





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Absolut Karnival (Brazil, Colombia, Mexico 2014). Prototype (left) vs. production (right).




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Absolut Zeng Fanzhi for Joyce (Hong Kong, 2010).




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Absolut Rubi Red and Absolut Ruby Red (2006, 2014, 2017).




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Absolut Mandrin (1999, 2013, 2017).

The Absolut Mandrin bottle was designed by Pearlfisher International Design Partners of London and created by Rexam Glass (formerly PLM Glass Industry, acquired by Rexam in 1999), which created the earlier flavored vodka bottle designs. Pearlfisher designers began with the premise that the bottle had to look familiar, connecting it with the existing Absolut flavored vodka brand image. The key to the successful illusion is a combination of a frosted bottle and an exaggerated, orange-colored punt (base pad printing). The consumer viewing the bottle sees a half-round orange glow through the frosting which creates the whimsical idea that there is a real mandarin orange inside the bottle. The design involved both heightening the punt of the bottle and coloring it. Raising the punt meant slightly adjusting the bottle's size to ensure that the volume of the contents was not affected.




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Absolut Vanilia (2003, 2014, 2017).




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Absolut Electrik and Originality - prototypes vs production bottles.




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Absolut Vodka - height variations.

This line-up illustrates the different heights of blue label Absolut Vodka bottles that were sold with vodka inside (therefore, 7L display bottles and so forth are not included). The bottles are displayed according to height (tallest to shortest), not by volume. Some differences are within millimeters, but they're all slightly different. For reference, here are the various volumes shown: 4.5L, 3L, 1.75L, 1.5L, 1.14L, 1L, 750ml, 700ml, 500ml, 375ml, 350ml, 200ml and 50ml.




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Absolut Canada (Canada, 2017).
Absolut Vodka has launched a limited edition bottle to mark Canada’s 150th anniversary of Confederation. The bottle was designed in collaboration with Canadian textile artist Elizabeth (Libs) Elliott, who is known for her futuristic home textiles and quilt design patterns. The artwork uses a traditional quilt block 'Maple Leaf' design and a modernized Canadian color palette to convey a message of Canada's history and future.






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500ml fat boys Cool




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