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Absolut Colors/Pride/Rainbow | V1 (2014), V2 (2015), V3 (2015), V4 (2017)
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Post Absolut Colors/Pride/Rainbow | V1 (2014), V2 (2015), V3 (2015), V4 (2017) 
Absolut Colors/Pride/Rainbow Edition (2014-2017).

Absolut Colors (V1) - 2014
Absolut Colors (V2 Prototype) - 2015
Absolut Colors (V2) - 2015
Absolut Colors (V3) - 2015
Absolut Colombia Pride Edition - 2017
Absolut Rainbow Edition (V4) - 2017



Absolut Vodka has been supporting the LGBTQ community since the early 1980's, including the introduction of the first spirits bottle ever to wear the rainbow flag (which was made in collaboration with Gilbert Baker, the designer behind the original flag).

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Absolut Colors (2014-2015).
As one of the first consumer brands to embrace the lesbian and gay rights movements, Absolut Vodka joins the celebrations with a dedicated initiative. Absolut Colors continues to inspire people to let their true colors shine and be proud of who they are.

Absolut Colombia Pride Edition (Colombia, 2017).
Introduced at four pride parties in Medellín (Club Fahrenheit) and Bogotá (Club Theatron and Club Grind House) as part of the Rumours Festival, July 2017. The Rainbow Edition hadn't arrived in time for the events, so Pernod Ricard Colombia released these special edition bottles featuring a rainbow colored letter "A" on the backside.

Absolut Rainbow Edition (2017).
For this limited edition, the design depicts the colors of the rainbow flag running vertically around the bottle in a brushstroke style with “Taking pride in diversity” written on the back. This is the fourth design in the Colors series supporting the LGBT community.


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